Finding a Terrific Copywriter
If you want to use the internet to generate an income, you'll need a web site. That web site has to be well written, particularly if you're hoping it will generate an income. Unless you are already a copywriter yourself, it's wise to employ someone who is qualified to create the text for your web site. An experienced copywriter will rake in a lot more cash than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Apparently, however, not every copywriter is the same as the next copywriter. Some copywriters are very gifted. Some dream of having talent but are just trying to make some bucks because they've heard that online copywriting is easy. Here is how you will be able to tell them apart.
Does the writer have a web site of his or her own? Any copywriter that is interested to write web copy must have a website that houses their biography, their resume, several samples and whatever else they feel the need to share. If they don't have a web site of their own, how are they supposed to assist you with your site? Look closely at the copy used on this web site too. If you notice many errors, this is a bad sign.
How favorably do you react as you read the copywriter's own web copy? This goes beyond the simple discovering of grammatical and syntax mistakes. Do you have any sort of emotional reaction to the copy on the web site? Does it make you like the the writer? Does the copy Website make you want to continue reading and find out more about the person? Does it make you eager to employ them right away? Does it make you feel like you have to get out of there? Does the copy push you to be angry? These are all crucial reactions and you need to pay attention to them.
Perform a little more research on the writer. Look for reviews for the copywriter on third-party sites and online forums. It is likely that the only reviews on the copywriter's web site are going to be glowing ones. Do a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. Look closely at these reviews. It is wise to ask the compywriter for references too. You have to actually get in touch with each reference and ask for an honest opinion about the writer from each person.
See to it that you spend at least a little time reading samples provided by the writer. It is a good idea to ask for samples beyond those that are available on the web site. This is particularly important when you're trying to hire a writer who claims to be an expert in a particular area. If the writing is unclear and reads like a rewritten Wikipedia article, it is time to move on.
You have lots of options available to you when you're trying to see whether or not to employ a copywriter. It's vital to do your research and look beyond the writer as a person and find out what you can about his or her reputation and character.