Using Copywriter With Email To Your Best Advantage
How to Determine if Your Copywriter is Worth Top-Dollar
If you want to generate an income online, you're going to have to have a web site. If you desire that website to bring in profits, it has to be written extremely well. Unless you're good at copywriting already it's wise to engage the services of someone well-qualified to create the text on your web site. An effective copywriter can help you rake in far more money than you could ever hope to see if you attempted to write the text yourself. Apparently, not all copywriters are created equal. Some copywriters are extremely talented. Some simply wish they had talent and are trying to make a little money because someone told them writing online would be easy. Read on to find out how you will be able to tell the difference.
Does the copywriter have a site of his or her own? Any copywriter worth hiring is going to have his or her own web site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer has no website, how can they claim to be able to help you with the one you are putting up? Examine the copy on this web site. If there are several grammar errors and typos, this is not a good sign.
How well do you react to the copy on the copywriter's web site? This is more involved than just noting grammatical errors and syntax errors. Does the web site copy cause an emotional response as you go over it? Does it make you warm up to the copywriter? Does the copy make you want to follow up and find out more about the copywriter? Does the copy make you feel like you must hire the writer straightaway? Does it make you want to run away? Does the website copy push you to be angry? All of these are important reactions and you must pay attention to them.
Inquire into the writer's's background a little. Search for reviews for the copywriter on third-party websites and online discussion boards. It is likely that the only reviews on the copywriter's website are going to be positive ones. You want to do a search for the writer's name to determine if there are any testimonials or reviews on websites that aren't run by or able to be faked by the writer him or herself. Closely examine these testimonials. It is smart to ask the compywriter to give you references too. You must actually get a hold of each reference and ask for an honest opinion about the copywriter from each person.
See to it that you spend some time poring over the samples furnished by the writer. Ask the writer to send you several samples that aren't already provided on the website. This is especially vital if the copywriter claims he or she is an expert in a particular field. If the writing why not find out more is unclear and reads like a rewritten Wikipedia article, you should move on.
You have lots of choices available to you when you're trying to determine whether or not to employ a copywriter. It is essential to do your homework and look beyond the writer him or herself for information regarding his/her reputation and character.